For a recent project, we didn’t assume. We collaborated. We brought on Kruthi Hindupur, a motion designer and cultural consultant, to help ensure our work stayed true to Indian culture—because real representation comes from real voices.
This is how we design with, not for.
This one is mainly about the ubiquitous and delicious snack, paddu. Imagine the audience seeing this and we got this wrong?
See the difference in this BTS video we posted on Instagram.
.avif)
.avif)