When your campaign features some of the most iconic lines in pop culture history, you don’t need to shout.
To help launch the Disney+ and Hulu bundle, we partnered with their in-house team (shout out 2 the two Andys!) to bring some of pop culture’s most legendary quotes to life—“Wakanda forever,” “A galaxy far, far away,” “Bare necessities” and a bunch more—across digital billboards in the biggest cities in the U.S.
No gimmicks. Just clean type, minimalist motion, and sharp visual cues that hit right in the feels.
From 3D spiders and stitched-together dance moves to Captain America shields delivered in fine-tuned delivery workflows, this campaign packed all of BIEN’s capabilities into one hard hitting rollout.
It was a masterclass in doing more with less—and why sometimes motion design doesn’t need to shout to stand out.
Want in on the behind-the-scenes action? Hung breaks it down here on LBB Online.
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