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Date
May 6, 2025
Category
Initiatives
Reading Time
7 Minutes

BIEN gets Hands on for Hulu - Behind the Scenes

Cultural moments deserve more than surface-level creative.

For Hulu’s Hispanic Heritage Month campaign, we collaborated with artist Sebastian Curi to craft a design language that felt authentic—steeped in artistry, not stereotypes.

Want the full behind-the-scenes story? Check out the Spotlight article "Bien Gets Hands on for Hulu" on G.E.M.A. and watch the behind the scenes reel.