AT&T - What If
This series explored a lot of “What If” questions. But the biggest one was “What if we made branded content like the stuff people naturally watch?”. Our agency partner Portal A came up with great scripts to showcase AT&T’s history of innovation, without feeling like a brand pitch. They struck the kind of “infotainment” balance that Bill Nye would be proud of. We developed a modular package of graphics that gave their editorial team a tremendous amount of flexibility to use in their deliverables.
Taking inspiration from popular explainer news outlets like Vox, we developed a collage style that playfully made the information digestible. In a world where even 15 seconds feels long for a video on social, the three minute long-form of this video performed the best.
It racked up over 15 million views and currently sits as AT&T’s most watched video on YouTube.
This series explored a lot of “What If” questions. But the biggest one was “What if we made branded content like the stuff people naturally watch?”. Our agency partner Portal A came up with great scripts to showcase AT&T’s history of innovation, without feeling like a brand pitch. They struck the kind of “infotainment” balance that Bill Nye would be proud of. We developed a modular package of graphics that gave their editorial team a tremendous amount of flexibility to use in their deliverables.
Taking inspiration from popular explainer news outlets like Vox, we developed a collage style that playfully made the information digestible. In a world where even 15 seconds feels long for a video on social, the three minute long-form of this video performed the best.
It racked up over 15 million views and currently sits as AT&T’s most watched video on YouTube.
This series explored a lot of “What If” questions. But the biggest one was “What if we made branded content like the stuff people naturally watch?”. Our agency partner Portal A came up with great scripts to showcase AT&T’s history of innovation, without feeling like a brand pitch. They struck the kind of “infotainment” balance that Bill Nye would be proud of. We developed a modular package of graphics that gave their editorial team a tremendous amount of flexibility to use in their deliverables.
Taking inspiration from popular explainer news outlets like Vox, we developed a collage style that playfully made the information digestible. In a world where even 15 seconds feels long for a video on social, the three minute long-form of this video performed the best.
It racked up over 15 million views and currently sits as AT&T’s most watched video on YouTube.
This series explored a lot of “What If” questions. But the biggest one was “What if we made branded content like the stuff people naturally watch?”. Our agency partner Portal A came up with great scripts to showcase AT&T’s history of innovation, without feeling like a brand pitch. They struck the kind of “infotainment” balance that Bill Nye would be proud of. We developed a modular package of graphics that gave their editorial team a tremendous amount of flexibility to use in their deliverables.
Taking inspiration from popular explainer news outlets like Vox, we developed a collage style that playfully made the information digestible. In a world where even 15 seconds feels long for a video on social, the three minute long-form of this video performed the best.
It racked up over 15 million views and currently sits as AT&T’s most watched video on YouTube.
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BTS Reel
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Credits
Client
AT&T
Agency
Portal A
Motion Design Studio
BIEN
Creative Director
Hung Le
Executive Producer
Ricardo Roberts
Producer
Margaret Orr
Art/Animation Director
Carlos Alegría
Illustration and Design
Stip and Ally Schuman
2D Animators & Compositors
Alejandro Imondi, John McColgan, and Wooyoung Kim
Music Supervision/Sound Design
Quadriphonic Sound
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