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AT&T
What If

This series explored a lot of “What If” questions. But the biggest one was “What if we made branded content like the stuff people naturally watch?”. Our agency partner Portal A came up with great scripts to showcase AT&T’s history of innovation, without feeling like a brand pitch. They struck the kind of “infotainment” balance that Bill Nye would be proud of. We developed a modular package of graphics that gave their editorial team a tremendous amount of flexibility to use in their deliverables.

Taking inspiration from popular explainer news outlets like Vox, we developed a collage style that playfully made the information digestible. In a world where even 15 seconds feels long for a video on social, the three minute long-form of this video performed the best.

It racked up over 15 million views and currently sits as AT&T’s most watched video on YouTube.

This series explored a lot of “What If” questions. But the biggest one was “What if we made branded content like the stuff people naturally watch?”. Our agency partner Portal A came up with great scripts to showcase AT&T’s history of innovation, without feeling like a brand pitch. They struck the kind of “infotainment” balance that Bill Nye would be proud of. We developed a modular package of graphics that gave their editorial team a tremendous amount of flexibility to use in their deliverables.

Taking inspiration from popular explainer news outlets like Vox, we developed a collage style that playfully made the information digestible. In a world where even 15 seconds feels long for a video on social, the three minute long-form of this video performed the best.

It racked up over 15 million views and currently sits as AT&T’s most watched video on YouTube.

Our Role
Design, illustration, and animation
Timeline
6 weeks

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