Meta | Instagram - Partnership Ads
Meta set out to help creators build stronger partnerships with brands by showing how Instagram Partnership Ads fit naturally into their collaboration strategy. The campaign aimed to educate creators on the program’s benefits and make it feel like a natural tool in their brand partnerships.
Meta teamed up with three creators—Teron Harris, Mikayla Geier, and Erin Robinson—to create short, relatable videos in each creator’s unique style that showed the feature in action. They ran the content as ads and shared it on the @Creators page to reach the community directly.
BIEN joined as a creative production partner, leading motion design, editing, cutdowns, sound design & mix, and creative consulting to make every video feel authentic and scroll-stopping.
The results hit the mark. Within hours of the posts being live, Teron’s post earned 9,585 likes and 554 comments, Mikayla’s got 8,572 likes and 604 comments, and Erin’s reached 5,559 likes and 446 comments—proof that the message resonated.
By helping creators see how Partnership Ads could expand their collaborations, Meta turned an educational campaign into a community conversation—and BIEN helped make it sing on screen.
Meta set out to help creators build stronger partnerships with brands by showing how Instagram Partnership Ads fit naturally into their collaboration strategy. The campaign aimed to educate creators on the program’s benefits and make it feel like a natural tool in their brand partnerships.
Meta teamed up with three creators—Teron Harris, Mikayla Geier, and Erin Robinson—to create short, relatable videos in each creator’s unique style that showed the feature in action. They ran the content as ads and shared it on the @Creators page to reach the community directly.
BIEN joined as a creative production partner, leading motion design, editing, cutdowns, sound design & mix, and creative consulting to make every video feel authentic and scroll-stopping.
The results hit the mark. Within hours of the posts being live, Teron’s post earned 9,585 likes and 554 comments, Mikayla’s got 8,572 likes and 604 comments, and Erin’s reached 5,559 likes and 446 comments—proof that the message resonated.
By helping creators see how Partnership Ads could expand their collaborations, Meta turned an educational campaign into a community conversation—and BIEN helped make it sing on screen.
Meta set out to help creators build stronger partnerships with brands by showing how Instagram Partnership Ads fit naturally into their collaboration strategy. The campaign aimed to educate creators on the program’s benefits and make it feel like a natural tool in their brand partnerships.
Meta teamed up with three creators—Teron Harris, Mikayla Geier, and Erin Robinson—to create short, relatable videos in each creator’s unique style that showed the feature in action. They ran the content as ads and shared it on the @Creators page to reach the community directly.
BIEN joined as a creative production partner, leading motion design, editing, cutdowns, sound design & mix, and creative consulting to make every video feel authentic and scroll-stopping.
The results hit the mark. Within hours of the posts being live, Teron’s post earned 9,585 likes and 554 comments, Mikayla’s got 8,572 likes and 604 comments, and Erin’s reached 5,559 likes and 446 comments—proof that the message resonated.
By helping creators see how Partnership Ads could expand their collaborations, Meta turned an educational campaign into a community conversation—and BIEN helped make it sing on screen.
Meta set out to help creators build stronger partnerships with brands by showing how Instagram Partnership Ads fit naturally into their collaboration strategy. The campaign aimed to educate creators on the program’s benefits and make it feel like a natural tool in their brand partnerships.
Meta teamed up with three creators—Teron Harris, Mikayla Geier, and Erin Robinson—to create short, relatable videos in each creator’s unique style that showed the feature in action. They ran the content as ads and shared it on the @Creators page to reach the community directly.
BIEN joined as a creative production partner, leading motion design, editing, cutdowns, sound design & mix, and creative consulting to make every video feel authentic and scroll-stopping.
The results hit the mark. Within hours of the posts being live, Teron’s post earned 9,585 likes and 554 comments, Mikayla’s got 8,572 likes and 604 comments, and Erin’s reached 5,559 likes and 446 comments—proof that the message resonated.
By helping creators see how Partnership Ads could expand their collaborations, Meta turned an educational campaign into a community conversation—and BIEN helped make it sing on screen.
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Credits
Client
Meta | Instagram
Creator Brand Marketing Manager
Catie L'Heureux
In-App Marketing Manager
Jenny Tijing
Agency
BIEN
Creative Director
Hung Le
Executive Producer
Ricardo Roberts
Senior Producer
Nicole Beyer
2D Animator/Designer
Alex Herz
Sound Design, Mix & Master
The Chicken (Joe Basile)
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