Disney - ourHOME
For the first time, National Geographic took over all Earth Day branding for the Walt Disney Company. We partnered with the NatGeo team to create a motion graphics toolkit that their global teams could use to brand all Earth Day content. We needed to expand their ourHOME concept into a campaign that represented Earth Day without being specific to any region or culture. The Aurora Borealis came to mind immediately for their stunning visuals and global recognition. We started with animating the ourHOME logo and then built out the campaign into a total of 168 assets. All of these assets were delivered in one, easy to use, After Effects template in just 6 weeks.
For the first time, National Geographic took over all Earth Day branding for the Walt Disney Company. We partnered with the NatGeo team to create a motion graphics toolkit that their global teams could use to brand all Earth Day content. We needed to expand their ourHOME concept into a campaign that represented Earth Day without being specific to any region or culture. The Aurora Borealis came to mind immediately for their stunning visuals and global recognition. We started with animating the ourHOME logo and then built out the campaign into a total of 168 assets. All of these assets were delivered in one, easy to use, After Effects template in just 6 weeks.
For the first time, National Geographic took over all Earth Day branding for the Walt Disney Company. We partnered with the NatGeo team to create a motion graphics toolkit that their global teams could use to brand all Earth Day content. We needed to expand their ourHOME concept into a campaign that represented Earth Day without being specific to any region or culture. The Aurora Borealis came to mind immediately for their stunning visuals and global recognition. We started with animating the ourHOME logo and then built out the campaign into a total of 168 assets. All of these assets were delivered in one, easy to use, After Effects template in just 6 weeks.
For the first time, National Geographic took over all Earth Day branding for the Walt Disney Company. We partnered with the NatGeo team to create a motion graphics toolkit that their global teams could use to brand all Earth Day content. We needed to expand their ourHOME concept into a campaign that represented Earth Day without being specific to any region or culture. The Aurora Borealis came to mind immediately for their stunning visuals and global recognition. We started with animating the ourHOME logo and then built out the campaign into a total of 168 assets. All of these assets were delivered in one, easy to use, After Effects template in just 6 weeks.
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BTS Reel
BTS Reel
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Credits
Client
National Geographic
Creative Director
Hung Le
Executive Producer
Ricardo Roberts
Senior Producer
Nicole Beyer
Design
John Flores, Hayato Yamane
Animation & Motion Design
Ally Schuman, Hayato Yamane, John Flores
Toolkitting
Hayato Yamane, Ally Schuman
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