BIEN - OMAR
“You come at the king, you best not miss.” When we decided to pay tribute to Omar Little, one of the greatest fictional characters of all time, we knew we had to do him justice. Omar represents BIEN's vision of inclusivity at its finest. He shattered stereotypes and brought a distinctly personal and intersectional voice to the HBO crime TV landscape. Our goal was to make this piece as cinematic as possible. Because a man must have a code, right?
The creative lent itself to 3D execution, but we wanted to capture realistic dynamics of the cocaine breaking out of the shattered chess piece. We used a combination of 3D printing, live action cinematography, and compositing to capture the essence of the character. Our legal team urges us to point out that we filled the chess pieces with baking powder, not illegal substances. We aim for authenticity, but there are exceptions. 😂
“You come at the king, you best not miss.” When we decided to pay tribute to Omar Little, one of the greatest fictional characters of all time, we knew we had to do him justice. Omar represents BIEN's vision of inclusivity at its finest. He shattered stereotypes and brought a distinctly personal and intersectional voice to the HBO crime TV landscape. Our goal was to make this piece as cinematic as possible. Because a man must have a code, right?
The creative lent itself to 3D execution, but we wanted to capture realistic dynamics of the cocaine breaking out of the shattered chess piece. We used a combination of 3D printing, live action cinematography, and compositing to capture the essence of the character. Our legal team urges us to point out that we filled the chess pieces with baking powder, not illegal substances. We aim for authenticity, but there are exceptions. 😂
“You come at the king, you best not miss.” When we decided to pay tribute to Omar Little, one of the greatest fictional characters of all time, we knew we had to do him justice. Omar represents BIEN's vision of inclusivity at its finest. He shattered stereotypes and brought a distinctly personal and intersectional voice to the HBO crime TV landscape. Our goal was to make this piece as cinematic as possible. Because a man must have a code, right?
The creative lent itself to 3D execution, but we wanted to capture realistic dynamics of the cocaine breaking out of the shattered chess piece. We used a combination of 3D printing, live action cinematography, and compositing to capture the essence of the character. Our legal team urges us to point out that we filled the chess pieces with baking powder, not illegal substances. We aim for authenticity, but there are exceptions. 😂
“You come at the king, you best not miss.” When we decided to pay tribute to Omar Little, one of the greatest fictional characters of all time, we knew we had to do him justice. Omar represents BIEN's vision of inclusivity at its finest. He shattered stereotypes and brought a distinctly personal and intersectional voice to the HBO crime TV landscape. Our goal was to make this piece as cinematic as possible. Because a man must have a code, right?
The creative lent itself to 3D execution, but we wanted to capture realistic dynamics of the cocaine breaking out of the shattered chess piece. We used a combination of 3D printing, live action cinematography, and compositing to capture the essence of the character. Our legal team urges us to point out that we filled the chess pieces with baking powder, not illegal substances. We aim for authenticity, but there are exceptions. 😂
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BTS Reel
BTS Reel
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Credits
Client
BIEN
Creative Director
Hung Le
Executive Producer
Ricardo Roberts
Producer
Alisha Kramer
Art Director
Carlos Alegría
DP
Kent Willard
AC
Trevor Jackson
Live Action Production
Summit Collective
2D Design
Carlos Alegría
2D Animators and Compositor
Andrea Gendusa, Hung Le
3D Modeling and Animation
Andrea Gendusa, Deanna Reilley
Sound Design
Carlos Alegría
3D Props Design/Printing
Eric Kramer
Practical effects
Alisha Kramer, Trevor Jackson
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