Disney Jr. - Mandalimals
For Disney Animals season three, our clients entrusted us to conceptualize a novel approach to bringing elements from an existing brand (Mira, Royal Detective) into the Disney Animals brand. Because Mira's Indian-American background heavily influenced the show's branding, we decided to use the mandala (sanskrit for circle or discoid object) as the main element. With a twist, of course. The resulting brand identity came to life as Mandalimals. We want to explore how to bring wonder and joy of the details in nature to the youngsters.
With this approach, we break down little details from the animal kingdom, present them to the viewers as deceivingly fun and wild mandala elements and then, occasionally, we spring them to life through animation. We developed over 15 iterations of the logo and ended up with two that really stood out to the client. After a few design sprints, we finalized and put it into animation. Scroll to the bottom to see our logo and ident process.
For Disney Animals season three, our clients entrusted us to conceptualize a novel approach to bringing elements from an existing brand (Mira, Royal Detective) into the Disney Animals brand. Because Mira's Indian-American background heavily influenced the show's branding, we decided to use the mandala (sanskrit for circle or discoid object) as the main element. With a twist, of course. The resulting brand identity came to life as Mandalimals. We want to explore how to bring wonder and joy of the details in nature to the youngsters.
With this approach, we break down little details from the animal kingdom, present them to the viewers as deceivingly fun and wild mandala elements and then, occasionally, we spring them to life through animation. We developed over 15 iterations of the logo and ended up with two that really stood out to the client. After a few design sprints, we finalized and put it into animation. Scroll to the bottom to see our logo and ident process.
For Disney Animals season three, our clients entrusted us to conceptualize a novel approach to bringing elements from an existing brand (Mira, Royal Detective) into the Disney Animals brand. Because Mira's Indian-American background heavily influenced the show's branding, we decided to use the mandala (sanskrit for circle or discoid object) as the main element. With a twist, of course. The resulting brand identity came to life as Mandalimals. We want to explore how to bring wonder and joy of the details in nature to the youngsters.
With this approach, we break down little details from the animal kingdom, present them to the viewers as deceivingly fun and wild mandala elements and then, occasionally, we spring them to life through animation. We developed over 15 iterations of the logo and ended up with two that really stood out to the client. After a few design sprints, we finalized and put it into animation. Scroll to the bottom to see our logo and ident process.
For Disney Animals season three, our clients entrusted us to conceptualize a novel approach to bringing elements from an existing brand (Mira, Royal Detective) into the Disney Animals brand. Because Mira's Indian-American background heavily influenced the show's branding, we decided to use the mandala (sanskrit for circle or discoid object) as the main element. With a twist, of course. The resulting brand identity came to life as Mandalimals. We want to explore how to bring wonder and joy of the details in nature to the youngsters.
With this approach, we break down little details from the animal kingdom, present them to the viewers as deceivingly fun and wild mandala elements and then, occasionally, we spring them to life through animation. We developed over 15 iterations of the logo and ended up with two that really stood out to the client. After a few design sprints, we finalized and put it into animation. Scroll to the bottom to see our logo and ident process.
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BTS Reel
BTS Reel
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Credits
Client
Disney Jr.
Agency
BIEN
Creative Director
Hung Le
Producer
Ricardo Roberts
Visual Identity System & Logo Design
Hung Le
Broadcast Package Design
Hung Le, Carlos Alegría, Sianey Montes de Oca
Illustration
Carlos Alegría
2D Animation
Sianey Montes de Oca, Carlos Alegría, Hung Le
Toolkit & Brand Guidelines
Hung Le, Sianey Montes de Oca
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