International Paralympics Committee - IPC Classification Illustrations + Brand Guidelines
Para sport cannot exist without classification, however, it can be complex. The IPC came to BIEN with a challenge: make it visual without compromising on detail. Our mission? Build a flexible illustration system that helps to teach, grasp, and bring to life the fundamentals of classification. So that’s exactly what we did: a full brand guide plus 196 custom illustrations from 27 different sports, covering all types of impairment and classification personnel from across the Paralympic Movement.
We went full nerd. 137 hours of deep-dive research into movement patterns, adaptive equipment, classification procedures, and medical nuance. We worked side-by-side with accessibility expert David Jeffers and the IPC Classification team, turning complexity into clean, accessible visuals.
What came out of that process? A scalable toolkit of characters and scenes, delivered in clean vector formats. Designed for reuse, built for clarity, and stress-tested for inclusion: body types, ages, skin tones, and genders, all checked. Now the IPC isn’t limited to stock photos or generic figures. They’re rolling out custom-built assets with visuals that do justice to the athletes and professionals they represent. Because when fans understand classification, they don’t just watch. They connect. When athletes feel seen, they compete with pride. And when everybody gets it, the Paralympic Movement can only grow stronger. Don’t forget, Change Starts with Sport.
Para sport cannot exist without classification, however, it can be complex. The IPC came to BIEN with a challenge: make it visual without compromising on detail. Our mission? Build a flexible illustration system that helps to teach, grasp, and bring to life the fundamentals of classification. So that’s exactly what we did: a full brand guide plus 196 custom illustrations from 27 different sports, covering all types of impairment and classification personnel from across the Paralympic Movement.
We went full nerd. 137 hours of deep-dive research into movement patterns, adaptive equipment, classification procedures, and medical nuance. We worked side-by-side with accessibility expert David Jeffers and the IPC Classification team, turning complexity into clean, accessible visuals.
What came out of that process? A scalable toolkit of characters and scenes, delivered in clean vector formats. Designed for reuse, built for clarity, and stress-tested for inclusion: body types, ages, skin tones, and genders, all checked. Now the IPC isn’t limited to stock photos or generic figures. They’re rolling out custom-built assets with visuals that do justice to the athletes and professionals they represent. Because when fans understand classification, they don’t just watch. They connect. When athletes feel seen, they compete with pride. And when everybody gets it, the Paralympic Movement can only grow stronger. Don’t forget, Change Starts with Sport.
Para sport cannot exist without classification, however, it can be complex. The IPC came to BIEN with a challenge: make it visual without compromising on detail. Our mission? Build a flexible illustration system that helps to teach, grasp, and bring to life the fundamentals of classification. So that’s exactly what we did: a full brand guide plus 196 custom illustrations from 27 different sports, covering all types of impairment and classification personnel from across the Paralympic Movement.
We went full nerd. 137 hours of deep-dive research into movement patterns, adaptive equipment, classification procedures, and medical nuance. We worked side-by-side with accessibility expert David Jeffers and the IPC Classification team, turning complexity into clean, accessible visuals.
What came out of that process? A scalable toolkit of characters and scenes, delivered in clean vector formats. Designed for reuse, built for clarity, and stress-tested for inclusion: body types, ages, skin tones, and genders, all checked. Now the IPC isn’t limited to stock photos or generic figures. They’re rolling out custom-built assets with visuals that do justice to the athletes and professionals they represent. Because when fans understand classification, they don’t just watch. They connect. When athletes feel seen, they compete with pride. And when everybody gets it, the Paralympic Movement can only grow stronger. Don’t forget, Change Starts with Sport.
Para sport cannot exist without classification, however, it can be complex. The IPC came to BIEN with a challenge: make it visual without compromising on detail. Our mission? Build a flexible illustration system that helps to teach, grasp, and bring to life the fundamentals of classification. So that’s exactly what we did: a full brand guide plus 196 custom illustrations from 27 different sports, covering all types of impairment and classification personnel from across the Paralympic Movement.
We went full nerd. 137 hours of deep-dive research into movement patterns, adaptive equipment, classification procedures, and medical nuance. We worked side-by-side with accessibility expert David Jeffers and the IPC Classification team, turning complexity into clean, accessible visuals.
What came out of that process? A scalable toolkit of characters and scenes, delivered in clean vector formats. Designed for reuse, built for clarity, and stress-tested for inclusion: body types, ages, skin tones, and genders, all checked. Now the IPC isn’t limited to stock photos or generic figures. They’re rolling out custom-built assets with visuals that do justice to the athletes and professionals they represent. Because when fans understand classification, they don’t just watch. They connect. When athletes feel seen, they compete with pride. And when everybody gets it, the Paralympic Movement can only grow stronger. Don’t forget, Change Starts with Sport.
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Credits
Client
International Paralympic Committee
Creative Director
Hung Le
Executive Producer
Ricardo Roberts
Producer
Alisha Kramer
Art Director
Carlos Alegría
Illustration and Design
Carlos Alegría, Andrea Gendusa, Allyson Schuman, Franco Vecchi, Liangliang Luo, Pasquale Garibaldi, Gayane Saratikian
Disability Consultant
David Jeffers
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