Google - Impact Challenge for Women & Girls
There’s nothing more satisfying than designing for impact. When we got the call to bring awareness and critical funding to organizations empowering women and girls, we couldn’t sign on fast enough. Every year, Google donates $25 million to make impact for social good, with an open call for nonprofits and charitable organizations to apply to receive funding. When they wanted to promote the Impact Challenge for Women and Girls, they came to BIEN to create a year-long campaign.
We developed the strategy, content calendar, and built a library of 34 videos, including stories of the challenge judges like Naomi Osaka, Amanda Gorman, and Shakira. We brought in a diverse group of women to ensure the charity organizations, including one about menstruation, were treated with sensitivity and beauty. The She Wolf herself retweeted her video to 53 million followers. We’d work with her again. Whenever, wherever.
There’s nothing more satisfying than designing for impact. When we got the call to bring awareness and critical funding to organizations empowering women and girls, we couldn’t sign on fast enough. Every year, Google donates $25 million to make impact for social good, with an open call for nonprofits and charitable organizations to apply to receive funding. When they wanted to promote the Impact Challenge for Women and Girls, they came to BIEN to create a year-long campaign.
We developed the strategy, content calendar, and built a library of 34 videos, including stories of the challenge judges like Naomi Osaka, Amanda Gorman, and Shakira. We brought in a diverse group of women to ensure the charity organizations, including one about menstruation, were treated with sensitivity and beauty. The She Wolf herself retweeted her video to 53 million followers. We’d work with her again. Whenever, wherever.
There’s nothing more satisfying than designing for impact. When we got the call to bring awareness and critical funding to organizations empowering women and girls, we couldn’t sign on fast enough. Every year, Google donates $25 million to make impact for social good, with an open call for nonprofits and charitable organizations to apply to receive funding. When they wanted to promote the Impact Challenge for Women and Girls, they came to BIEN to create a year-long campaign.
We developed the strategy, content calendar, and built a library of 34 videos, including stories of the challenge judges like Naomi Osaka, Amanda Gorman, and Shakira. We brought in a diverse group of women to ensure the charity organizations, including one about menstruation, were treated with sensitivity and beauty. The She Wolf herself retweeted her video to 53 million followers. We’d work with her again. Whenever, wherever.
There’s nothing more satisfying than designing for impact. When we got the call to bring awareness and critical funding to organizations empowering women and girls, we couldn’t sign on fast enough. Every year, Google donates $25 million to make impact for social good, with an open call for nonprofits and charitable organizations to apply to receive funding. When they wanted to promote the Impact Challenge for Women and Girls, they came to BIEN to create a year-long campaign.
We developed the strategy, content calendar, and built a library of 34 videos, including stories of the challenge judges like Naomi Osaka, Amanda Gorman, and Shakira. We brought in a diverse group of women to ensure the charity organizations, including one about menstruation, were treated with sensitivity and beauty. The She Wolf herself retweeted her video to 53 million followers. We’d work with her again. Whenever, wherever.
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Credits
Client
Google.org
Agency
BIEN
Executive Creative Director
Hung Le
Executive Producer
Ricardo Roberts
Producer
Alisha Hawkins
Art Director
Sianey Montes de Oca
Scriptwriter
Julie Rybarczyk
Illustration
Florencia Tasso, Ally Schuman
Design
Hung Le, Sianey Montes de Oca, Florencia Tasso, Ally Schuman, Andrea Gendusa
2D Animators & Compositors
Deanna Reilly, Andrea Gendusa, Ally Schuman, Katrina Soo Hoo, Sianey Montes de Oca, Vicente Ziegler, Barbara Astrini, Alejandro Imondi
Cel Animation
Carlos Alegría, Alejandro Imondi
3D Animation
Deanna Reilly, Andrea Gendusa
Sound Design
The Chicken
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