IBM - Human + Machine
Our friends at Myriad engaged us to produce a 90-second video showcasing how Pearson, an IBM client, uses AI to revolutionize education. We used a variety of techniques, starting with 2D illustration and animation as a baseline. We then used Cinema 4D to create robot invaders in the alien invasion scene, a floating cell in the classroom scene, and morphing planets in space into splitting mitochondria. All while keeping the 2D painterly look that was used throughout.
As part of our inclusive design approach, we wanted to highlight the fact that Gutenberg did not invent the printing press. It was actually invented by Bi Sheng in China, hundreds of years earlier. It’s astonishing that this isn’t common knowledge in the Western world—let’s change that narrative, starting today.
Our friends at Myriad engaged us to produce a 90-second video showcasing how Pearson, an IBM client, uses AI to revolutionize education. We used a variety of techniques, starting with 2D illustration and animation as a baseline. We then used Cinema 4D to create robot invaders in the alien invasion scene, a floating cell in the classroom scene, and morphing planets in space into splitting mitochondria. All while keeping the 2D painterly look that was used throughout.
As part of our inclusive design approach, we wanted to highlight the fact that Gutenberg did not invent the printing press. It was actually invented by Bi Sheng in China, hundreds of years earlier. It’s astonishing that this isn’t common knowledge in the Western world—let’s change that narrative, starting today.
Our friends at Myriad engaged us to produce a 90-second video showcasing how Pearson, an IBM client, uses AI to revolutionize education. We used a variety of techniques, starting with 2D illustration and animation as a baseline. We then used Cinema 4D to create robot invaders in the alien invasion scene, a floating cell in the classroom scene, and morphing planets in space into splitting mitochondria. All while keeping the 2D painterly look that was used throughout.
As part of our inclusive design approach, we wanted to highlight the fact that Gutenberg did not invent the printing press. It was actually invented by Bi Sheng in China, hundreds of years earlier. It’s astonishing that this isn’t common knowledge in the Western world—let’s change that narrative, starting today.
Our friends at Myriad engaged us to produce a 90-second video showcasing how Pearson, an IBM client, uses AI to revolutionize education. We used a variety of techniques, starting with 2D illustration and animation as a baseline. We then used Cinema 4D to create robot invaders in the alien invasion scene, a floating cell in the classroom scene, and morphing planets in space into splitting mitochondria. All while keeping the 2D painterly look that was used throughout.
As part of our inclusive design approach, we wanted to highlight the fact that Gutenberg did not invent the printing press. It was actually invented by Bi Sheng in China, hundreds of years earlier. It’s astonishing that this isn’t common knowledge in the Western world—let’s change that narrative, starting today.
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Credits
Client
IBM
Agency
Myriad
Agency Creative Director
Daniel Cook
Agency Executive Producer
Chris Young
Agency Senior Producer
Drew Grimes
Custom Music Score
Daniel Cook
Sound Design
Daniel Cook
Motion Design Studio
BIEN
Creative Director
Hung Le
Executive Producer
Ricardo Roberts
Art Director
Carlos Alegría
Illustration
Carlos Alegría
2D Animators
Carlos Alegría, Rocio Cogno, Mac Wojcik, Sianey Montes de Oca, Hung Le
3D Modeling + Animation
Hung Le
Cel Animation
Dennis Wardzala
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