Disney
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Hulu on Disney+

This ambitious project brought storytelling to an out-of-home (OOH) experience. The Disney marketing team came to us with an ask — "We need a production partner who can bring the Hulu on Disney+ campaign to the digital billboards across the US." BIEN ended up creating over 150 assets in three different "reveal" stages. Phase One and Two were to leverage the most beloved IPs of the Disney library.
Then Phase Three put the Hulu twist on. Logistically, BIEN was up to the task managing various deliverables straight to the vendors. Creatively, we got to nerd out on the beloved stories that got us inspired to get into animation in the first place. This award-winning campaign is a proofpoint for BIEN's project management skills no matter the scale.
This ambitious project brought storytelling to an out-of-home (OOH) experience. The Disney marketing team came to us with an ask — "We need a production partner who can bring the Hulu on Disney+ campaign to the digital billboards across the US." BIEN ended up creating over 150 assets in three different "reveal" stages. Phase One and Two were to leverage the most beloved IPs of the Disney library.
Then Phase Three put the Hulu twist on. Logistically, BIEN was up to the task managing various deliverables straight to the vendors. Creatively, we got to nerd out on the beloved stories that got us inspired to get into animation in the first place. This award-winning campaign is a proofpoint for BIEN's project management skills no matter the scale.

Our Role

Design, Illustration, 2D & 3D animation

Timeline

Three months for Phase I, II and III

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156 Assets in 9 Weeks? 😅

Of course, working with IPs this massive required strict adherence to brand standards. Wherever possible, we rotoscoped characters from the films to make sure all the elements were accurate. But, in some cases, we needed to mimic the style with new animations.

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A particle system that looks like the fairy godmother’s pixie dust? No problem. A custom 3D Captain America shield? Moves like the First Avenger himself threw it.

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This campaign wasn’t just going on one kind of screen, either. Once we had the core elements built, we had to iterate them out into dozens of different screen sizes and specs.

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156 assets delivered in 9 weeks to 12 different OOH vendors in multiple aspect ratios? 99 problems, but that ain’t one.

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Our producers were almost as scared of those numbers as they were of the 3D spiders from the American Horror Story video.

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But, our obsession with frictionless workflows made this project run smoothly. A tightly organized spreadsheet broke down all the deliverables and ensured they were all built to the custom specs.

BTS Reel

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BTS Reel

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Credits

Client

‍Disney+

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Agency
BIEN

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‍Creative Director
Hung Le

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Executive Producer
Ricardo Roberts

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Producer
Alisha Kramer

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Art Director
Hung Le

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Design
Ally Shuman, Dustin Scott, Scott Pellman, Katrina SooHoo

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2D Animators & Compositors
Dustin Scott, Scott Pellman, John Fischer, Giedre Elliot, Rachael Oftedahl , Elaine Lee, and Jamil Watson

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3D Animation

‍Dustin Scott, Scott Pellman

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Character Animation

‍Giedre Elliot

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