Disney

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Hoppers DOOH Campaign

Launching a brand new Disney and Pixar original is different. There is no nostalgia to lean on. No built-in fans. You have to introduce an entirely new world and make it feel iconic overnight.

For Hoppers, the goal was clear. Drive mass awareness ahead of the March 6 theatrical premiere and turn unfamiliar characters into must-see big screen heroes.

The challenge for us was scale. We had access to Pixar's deep library of custom marketing assets, but only :08 - :15 to communicate the main plot point of the film and scale it out.

Instead of one concept stretched across formats, we built 14 distinct creative concepts in collaboration with the WD Studios team. In NYC, we created a full JFK Terminal takeover, a 60-second experience cut to “Lose Control” by Missy Elliott.

The Toronto 3D anamorphic screen, with characters appearing to leap out into the street, turned passersby into participants. The Grove takeover spanned multiple custom concepts, using the parking deck as a physical anchor.

Behind the scenes, speed was the real antagonist. We received final production counts in early January and had to present every creative concept at the filmmaker meeting on 1/21. Every concept moved through layers of approvals. Our proprietary BIEN DOOH system kept 160+ deliverables organized, versioned, and delivered on time and to spec.

The result was a global launch moment that made a brand new franchise feel omnipresent. We put those robotic beavers everywhere!

Launching a brand new Disney and Pixar original is different. There is no nostalgia to lean on. No built-in fans. You have to introduce an entirely new world and make it feel iconic overnight.

For Hoppers, the goal was clear. Drive mass awareness ahead of the March 6 theatrical premiere and turn unfamiliar characters into must-see big screen heroes.

The challenge for us was scale. We had access to Pixar's deep library of custom marketing assets, but only :08 - :15 to communicate the main plot point of the film and scale it out.

Instead of one concept stretched across formats, we built 14 distinct creative concepts in collaboration with the WD Studios team. In NYC, we created a full JFK Terminal takeover, a 60-second experience cut to “Lose Control” by Missy Elliott.

The Toronto 3D anamorphic screen, with characters appearing to leap out into the street, turned passersby into participants. The Grove takeover spanned multiple custom concepts, using the parking deck as a physical anchor.

Behind the scenes, speed was the real antagonist. We received final production counts in early January and had to present every creative concept at the filmmaker meeting on 1/21. Every concept moved through layers of approvals. Our proprietary BIEN DOOH system kept 160+ deliverables organized, versioned, and delivered on time and to spec.

The result was a global launch moment that made a brand new franchise feel omnipresent. We put those robotic beavers everywhere!