Disney - Holidays DOOH
Holiday campaigns are loud, but for Disney+’s 2025 "Come Home for the Holidays" campaign, we chose continuity over noise. The challenge was evolving the 2024 holiday world into a living, dimensional set that honored existing brand recognition while introducing fresh design elements.We blended diverse animation styles to create a cohesive, immersive experience. This included translating flat designs into motion, rebuilding IP-inspired ornaments as 3D objects, and introducing sculptural icy typography. To balance high-tech depth with handmade warmth, we integrated layered snowflake systems alongside a cel-animated snowman.
Launched across New York and Los Angeles, the campaign spotlighted iconic titles through a richly layered environment. By prioritizing intentional world-building, we ensured the work remained legible yet magical—cutting through OOH chaos to feel unmistakably Disney+.
Holiday campaigns are loud, but for Disney+’s 2025 "Come Home for the Holidays" campaign, we chose continuity over noise. The challenge was evolving the 2024 holiday world into a living, dimensional set that honored existing brand recognition while introducing fresh design elements.We blended diverse animation styles to create a cohesive, immersive experience. This included translating flat designs into motion, rebuilding IP-inspired ornaments as 3D objects, and introducing sculptural icy typography. To balance high-tech depth with handmade warmth, we integrated layered snowflake systems alongside a cel-animated snowman.
Launched across New York and Los Angeles, the campaign spotlighted iconic titles through a richly layered environment. By prioritizing intentional world-building, we ensured the work remained legible yet magical—cutting through OOH chaos to feel unmistakably Disney+.
Holiday campaigns are loud, but for Disney+’s 2025 "Come Home for the Holidays" campaign, we chose continuity over noise. The challenge was evolving the 2024 holiday world into a living, dimensional set that honored existing brand recognition while introducing fresh design elements.We blended diverse animation styles to create a cohesive, immersive experience. This included translating flat designs into motion, rebuilding IP-inspired ornaments as 3D objects, and introducing sculptural icy typography. To balance high-tech depth with handmade warmth, we integrated layered snowflake systems alongside a cel-animated snowman.
Launched across New York and Los Angeles, the campaign spotlighted iconic titles through a richly layered environment. By prioritizing intentional world-building, we ensured the work remained legible yet magical—cutting through OOH chaos to feel unmistakably Disney+.
Holiday campaigns are loud, but for Disney+’s 2025 "Come Home for the Holidays" campaign, we chose continuity over noise. The challenge was evolving the 2024 holiday world into a living, dimensional set that honored existing brand recognition while introducing fresh design elements.We blended diverse animation styles to create a cohesive, immersive experience. This included translating flat designs into motion, rebuilding IP-inspired ornaments as 3D objects, and introducing sculptural icy typography. To balance high-tech depth with handmade warmth, we integrated layered snowflake systems alongside a cel-animated snowman.
Launched across New York and Los Angeles, the campaign spotlighted iconic titles through a richly layered environment. By prioritizing intentional world-building, we ensured the work remained legible yet magical—cutting through OOH chaos to feel unmistakably Disney+.
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Credits
Client
Disney+
Director, Creative Marketing Design
Andy Lerma
VP, Creative Operations
Nicole Short
Sr. Manager, Design & Creative Advertising
Michaela Mucha
Senior Manager, Creative Operations
Angelica Lomeli
Senior Designer
Suzie Katz
Senior Manager, Marketing Post Production
Savannah Scott
Project Manager, Creative Marketing
Heather Piche
Agency
BIEN
Creative Director
Hung Le
Executive Producer
Ricardo Roberts
Senior Producer
Nicole Beyer
Art Director
Ally Schuman, Hung Le
Animation Director
Ally Schuman, Hung Le
Illustration and Design
Ally Schuman, Dustin Scott, Carlos Alegría, Deanna Reilly, Andrea Gendusa
2D Animators & Compositors
Ally Schuman, Dustin Scott, Mike Ricks
3D Animation
Deanna Reilly
Cel Animation
Ale Imondi
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