Healthcare.gov - In Real Life
Our longtime agency homies at Weber Shandwick came to us with a wild ask:
“Can you help us get gamers to care about health insurance?” Uh, hell yeah we can!
We pitched a simple solution: use the same tech that powers the biggest games to make the campaign. So we built the whole thing in Unreal Engine 5, borrowing visual cues from the pixelated glory days of Nintendo 64, SEGA, and early Xbox.
We wanted it to feel like a love letter to old-school games, but modern enough to stop thumbs mid-scroll. No cheesy graphics. No finger-wagging. Just legit eye candy that feels like it came from a game trailer — not some boring government PSA.
UE5’s real-time rendering meant no waiting around for final frames. That let us go above and beyond — delivering tons of assets in different formats: motion, stills, cutouts, backgrounds… the whole inventory. We stacked the creative team with a mix of UE artists, storyboard nerds, and tech wizards to pull it off. It worked.
The hero video on Healthcare.gov’s YouTube? It’s their second most-watched of all time — sitting at 44 million+ views and counting. That’s a lot of eyeballs. And probably a lot of insurance signups, too. 🎮💥
Our longtime agency homies at Weber Shandwick came to us with a wild ask:
“Can you help us get gamers to care about health insurance?” Uh, hell yeah we can!
We pitched a simple solution: use the same tech that powers the biggest games to make the campaign. So we built the whole thing in Unreal Engine 5, borrowing visual cues from the pixelated glory days of Nintendo 64, SEGA, and early Xbox.
We wanted it to feel like a love letter to old-school games, but modern enough to stop thumbs mid-scroll. No cheesy graphics. No finger-wagging. Just legit eye candy that feels like it came from a game trailer — not some boring government PSA.
UE5’s real-time rendering meant no waiting around for final frames. That let us go above and beyond — delivering tons of assets in different formats: motion, stills, cutouts, backgrounds… the whole inventory. We stacked the creative team with a mix of UE artists, storyboard nerds, and tech wizards to pull it off. It worked.
The hero video on Healthcare.gov’s YouTube? It’s their second most-watched of all time — sitting at 44 million+ views and counting. That’s a lot of eyeballs. And probably a lot of insurance signups, too. 🎮💥
Our longtime agency homies at Weber Shandwick came to us with a wild ask:
“Can you help us get gamers to care about health insurance?” Uh, hell yeah we can!
We pitched a simple solution: use the same tech that powers the biggest games to make the campaign. So we built the whole thing in Unreal Engine 5, borrowing visual cues from the pixelated glory days of Nintendo 64, SEGA, and early Xbox.
We wanted it to feel like a love letter to old-school games, but modern enough to stop thumbs mid-scroll. No cheesy graphics. No finger-wagging. Just legit eye candy that feels like it came from a game trailer — not some boring government PSA.
UE5’s real-time rendering meant no waiting around for final frames. That let us go above and beyond — delivering tons of assets in different formats: motion, stills, cutouts, backgrounds… the whole inventory. We stacked the creative team with a mix of UE artists, storyboard nerds, and tech wizards to pull it off. It worked.
The hero video on Healthcare.gov’s YouTube? It’s their second most-watched of all time — sitting at 44 million+ views and counting. That’s a lot of eyeballs. And probably a lot of insurance signups, too. 🎮💥
Our longtime agency homies at Weber Shandwick came to us with a wild ask:
“Can you help us get gamers to care about health insurance?” Uh, hell yeah we can!
We pitched a simple solution: use the same tech that powers the biggest games to make the campaign. So we built the whole thing in Unreal Engine 5, borrowing visual cues from the pixelated glory days of Nintendo 64, SEGA, and early Xbox.
We wanted it to feel like a love letter to old-school games, but modern enough to stop thumbs mid-scroll. No cheesy graphics. No finger-wagging. Just legit eye candy that feels like it came from a game trailer — not some boring government PSA.
UE5’s real-time rendering meant no waiting around for final frames. That let us go above and beyond — delivering tons of assets in different formats: motion, stills, cutouts, backgrounds… the whole inventory. We stacked the creative team with a mix of UE artists, storyboard nerds, and tech wizards to pull it off. It worked.
The hero video on Healthcare.gov’s YouTube? It’s their second most-watched of all time — sitting at 44 million+ views and counting. That’s a lot of eyeballs. And probably a lot of insurance signups, too. 🎮💥
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Credits
Client
Healthcare.gov
Agency
Weber Shandwick
Creative Director
Hung Le
Executive Producer
Ricardo Roberts
Producer:
Alisha Kramer, Nicole Beyer
Art Director
Deanna Reilly
Illustration and Design
Deanna Reilly, Jeremy Ross, Roxbox Studios, Liangliang Luo, Allyson Schuman
2D Animators & Compositors
Deanna Reilly, Jeremy Ross, Roxbox Studios, Allyson Schuman, Alejandro Imondi
Music/Sound Design
Quadriphonic Sound
Technical Advisor
Logan Pinney
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