Visa x WellsFargo

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F1 Red Bull Racing Sponsorship

When one of the biggest sponsorship reveals in motorsport is tied to a fixed race weekend, there are no second chances. We partnered with Monks to help Wells Fargo announce its partnership with Visa to sponsor the Oracle Red Bull Racing Formula 1 Team at the 2026 Miami Grand Prix, delivering a :30 social film and a digital out-of-home campaign in just two weeks. The work had to move through approvals from Monks, Wells Fargo, Visa, and Oracle Red Bull Racing, all before the lights went out in Miami.

For the editorial film, our team handled editorial, music, sound design, compositing, color, and finishing. We matched the speed and intensity of Formula 1 by cutting between the Red Bull car and the energy of Miami. Layered racing effects, city ambience, and music worked together to create a hype piece that stopped the scroll and built anticipation for race weekend while introducing Wells Fargo's new partnership. We then adapted the film across four social formats, 16:9, 1:1, 4:5, and 9:16, ensuring the campaign delivered the same impact wherever audiences watched.

For the digital out-of-home campaign, we created a :10 and :15 piece that played across four boats positioned on the water during the Miami Grand Prix. The animation borrowed one of Formula 1's most recognizable moments, the pit stop, and reimagined it as a transition from the Red Bull race car to a Wells Fargo credit card, tying the campaign message directly to the speed and precision of the sport. The campaign launched on schedule alongside the official car reveal, giving fans a cohesive brand experience across social and live event media.

Big moments demand more than fast execution. They demand creative that can survive complex approvals, adapt across formats, and still capture the excitement of the occasion. This project proved that the right workflow, paired with intentional craft, can deliver under the tightest deadlines.

When one of the biggest sponsorship reveals in motorsport is tied to a fixed race weekend, there are no second chances. We partnered with Monks to help Wells Fargo announce its partnership with Visa to sponsor the Oracle Red Bull Racing Formula 1 Team at the 2026 Miami Grand Prix, delivering a :30 social film and a digital out-of-home campaign in just two weeks. The work had to move through approvals from Monks, Wells Fargo, Visa, and Oracle Red Bull Racing, all before the lights went out in Miami.

For the editorial film, our team handled editorial, music, sound design, compositing, color, and finishing. We matched the speed and intensity of Formula 1 by cutting between the Red Bull car and the energy of Miami. Layered racing effects, city ambience, and music worked together to create a hype piece that stopped the scroll and built anticipation for race weekend while introducing Wells Fargo's new partnership. We then adapted the film across four social formats, 16:9, 1:1, 4:5, and 9:16, ensuring the campaign delivered the same impact wherever audiences watched.

For the digital out-of-home campaign, we created a :10 and :15 piece that played across four boats positioned on the water during the Miami Grand Prix. The animation borrowed one of Formula 1's most recognizable moments, the pit stop, and reimagined it as a transition from the Red Bull race car to a Wells Fargo credit card, tying the campaign message directly to the speed and precision of the sport. The campaign launched on schedule alongside the official car reveal, giving fans a cohesive brand experience across social and live event media.

Big moments demand more than fast execution. They demand creative that can survive complex approvals, adapt across formats, and still capture the excitement of the occasion. This project proved that the right workflow, paired with intentional craft, can deliver under the tightest deadlines.