Disney+ - Halloween
How do you take existing IP and make it impossible to ignore? That was the challenge Disney+ brought to us for their Halloween campaign in Times Square—one of the busiest advertising spaces in the world.
Our solution? Take their existing graphic package and turn it into unexpected, character-driven animation that stopped people in their tracks. Seamlessly blending iconic IP with eerie transitions—bats, spiders, cats, and wolves—we used traditional 2D cel animation to create a bold, impossible to ignore experience.
The “eyes” concept was designed to cut through the digital noise and capture attention in seconds. Every frame was crafted for maximum impact: rich textures, dynamic movement, and nostalgic storytelling
Because in a place like Times Square, ya gotta be different to stand out.
How do you take existing IP and make it impossible to ignore? That was the challenge Disney+ brought to us for their Halloween campaign in Times Square—one of the busiest advertising spaces in the world.
Our solution? Take their existing graphic package and turn it into unexpected, character-driven animation that stopped people in their tracks. Seamlessly blending iconic IP with eerie transitions—bats, spiders, cats, and wolves—we used traditional 2D cel animation to create a bold, impossible to ignore experience.
The “eyes” concept was designed to cut through the digital noise and capture attention in seconds. Every frame was crafted for maximum impact: rich textures, dynamic movement, and nostalgic storytelling
Because in a place like Times Square, ya gotta be different to stand out.
How do you take existing IP and make it impossible to ignore? That was the challenge Disney+ brought to us for their Halloween campaign in Times Square—one of the busiest advertising spaces in the world.
Our solution? Take their existing graphic package and turn it into unexpected, character-driven animation that stopped people in their tracks. Seamlessly blending iconic IP with eerie transitions—bats, spiders, cats, and wolves—we used traditional 2D cel animation to create a bold, impossible to ignore experience.
The “eyes” concept was designed to cut through the digital noise and capture attention in seconds. Every frame was crafted for maximum impact: rich textures, dynamic movement, and nostalgic storytelling
Because in a place like Times Square, ya gotta be different to stand out.
How do you take existing IP and make it impossible to ignore? That was the challenge Disney+ brought to us for their Halloween campaign in Times Square—one of the busiest advertising spaces in the world.
Our solution? Take their existing graphic package and turn it into unexpected, character-driven animation that stopped people in their tracks. Seamlessly blending iconic IP with eerie transitions—bats, spiders, cats, and wolves—we used traditional 2D cel animation to create a bold, impossible to ignore experience.
The “eyes” concept was designed to cut through the digital noise and capture attention in seconds. Every frame was crafted for maximum impact: rich textures, dynamic movement, and nostalgic storytelling
Because in a place like Times Square, ya gotta be different to stand out.
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Credits
Client
Disney+
Motion Design Studio
BIEN
Creative Director
Hung Le
Executive Producer
Ricardo Roberts
Senior Producer
Alisha Kramer, Nicole Beyer
ACD / Art Director
Carlos Alegría
Illustration and Design
Carlos Alegría, Ale Imondi, Desmond Du, Sianey Montes de Oca, Ally Schuman, Dustin Scott
Animation
Sianey Montes de Oca, Ale Imondi, Desmond Du, Ally Schuman, Dustin Scott, Clara Riavec, Lirio Ramirez
Edit
Gabriel Colón
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