Instagram - Different Worlds
We were honored to be engaged by DEPT® and Instagram to create an animation that featured the people and places of India to promote Instagram within the country. For this project it was important to the team to flex our research muscles. We hired an Indian designer to consult on this project, giving us advice and working on visuals in every phase. We also found an Indian dance troupe to perform wearing our mocap suit for the opening dance sequence, and hired music composers that had experience creating Indian music for different regions… they even compared it to the nuances between East vs. West coast hip-hop.
Creating this project entirely in 3D felt like the best execution for this. It helped us create new processes, and we all learned from each other. Understanding the culture and look of each location, and honoring the people and places was crucial for us and expanded our abilities as a studio.
We were honored to be engaged by DEPT® and Instagram to create an animation that featured the people and places of India to promote Instagram within the country. For this project it was important to the team to flex our research muscles. We hired an Indian designer to consult on this project, giving us advice and working on visuals in every phase. We also found an Indian dance troupe to perform wearing our mocap suit for the opening dance sequence, and hired music composers that had experience creating Indian music for different regions… they even compared it to the nuances between East vs. West coast hip-hop.
Creating this project entirely in 3D felt like the best execution for this. It helped us create new processes, and we all learned from each other. Understanding the culture and look of each location, and honoring the people and places was crucial for us and expanded our abilities as a studio.
We were honored to be engaged by DEPT® and Instagram to create an animation that featured the people and places of India to promote Instagram within the country. For this project it was important to the team to flex our research muscles. We hired an Indian designer to consult on this project, giving us advice and working on visuals in every phase. We also found an Indian dance troupe to perform wearing our mocap suit for the opening dance sequence, and hired music composers that had experience creating Indian music for different regions… they even compared it to the nuances between East vs. West coast hip-hop.
Creating this project entirely in 3D felt like the best execution for this. It helped us create new processes, and we all learned from each other. Understanding the culture and look of each location, and honoring the people and places was crucial for us and expanded our abilities as a studio.
We were honored to be engaged by DEPT® and Instagram to create an animation that featured the people and places of India to promote Instagram within the country. For this project it was important to the team to flex our research muscles. We hired an Indian designer to consult on this project, giving us advice and working on visuals in every phase. We also found an Indian dance troupe to perform wearing our mocap suit for the opening dance sequence, and hired music composers that had experience creating Indian music for different regions… they even compared it to the nuances between East vs. West coast hip-hop.
Creating this project entirely in 3D felt like the best execution for this. It helped us create new processes, and we all learned from each other. Understanding the culture and look of each location, and honoring the people and places was crucial for us and expanded our abilities as a studio.
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BTS Reel
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Credits
Client
Instagram
Agency
DEPT®
Motion Design Studio
BIEN
Creative Director
Hung Le
Executive Producer
Ricardo Roberts
Producer
Alisha Kramer
Art Director
Deanna Reilly
Illustration and Design
Deanna Reilly, Joey Judkins, Scott Pellman, Bruno Cornelson, Batuhan Perker, Kruthi Hindupur Vasanthamadhava, Edgar Ferrer, Yat Fung, Andrew Boccio, Rafael Carmona, Dustin Scott
3D Animators & Compositors
Deanna Reilly, Joey Judkins, Edgar Ferrer, Dustin Scott, Scott Pellman, Jarrod Simpson, Andrew Boccio
Cultural Consultant
Kruthi Hindupur Vasanthamadhava
Original Music Composition/Sound Design
Dynamite Laser Beam
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