Snapchat - DEI Summit
Snap tapped us to create a graphics package for their 2023 DEI Summit that fit within the Snap branding and existing DEI Summit creative. We were tasked with bringing a new dynamism and animation flair to the big stage for this important event that happened at their worldwide HQ in Santa Monica, CA. We had 2 weeks to create both: the graphics package for the live summit and the graphics package for the online stream of the summit. We had to work in a massive aspect ratio for the in-person event and then resize those same assets all the way down to fit on a phone for the stream. It was a great test of speed, creativity, and designing a flexible system that was easily updated.The vibe at the event was special. We felt that the crowd and the speakers were inspired by the full-screen graphics behind them.
Snap tapped us to create a graphics package for their 2023 DEI Summit that fit within the Snap branding and existing DEI Summit creative. We were tasked with bringing a new dynamism and animation flair to the big stage for this important event that happened at their worldwide HQ in Santa Monica, CA. We had 2 weeks to create both: the graphics package for the live summit and the graphics package for the online stream of the summit. We had to work in a massive aspect ratio for the in-person event and then resize those same assets all the way down to fit on a phone for the stream. It was a great test of speed, creativity, and designing a flexible system that was easily updated.The vibe at the event was special. We felt that the crowd and the speakers were inspired by the full-screen graphics behind them.
Snap tapped us to create a graphics package for their 2023 DEI Summit that fit within the Snap branding and existing DEI Summit creative. We were tasked with bringing a new dynamism and animation flair to the big stage for this important event that happened at their worldwide HQ in Santa Monica, CA. We had 2 weeks to create both: the graphics package for the live summit and the graphics package for the online stream of the summit. We had to work in a massive aspect ratio for the in-person event and then resize those same assets all the way down to fit on a phone for the stream. It was a great test of speed, creativity, and designing a flexible system that was easily updated.The vibe at the event was special. We felt that the crowd and the speakers were inspired by the full-screen graphics behind them.
Snap tapped us to create a graphics package for their 2023 DEI Summit that fit within the Snap branding and existing DEI Summit creative. We were tasked with bringing a new dynamism and animation flair to the big stage for this important event that happened at their worldwide HQ in Santa Monica, CA. We had 2 weeks to create both: the graphics package for the live summit and the graphics package for the online stream of the summit. We had to work in a massive aspect ratio for the in-person event and then resize those same assets all the way down to fit on a phone for the stream. It was a great test of speed, creativity, and designing a flexible system that was easily updated.The vibe at the event was special. We felt that the crowd and the speakers were inspired by the full-screen graphics behind them.
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BTS Reel
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Credits
Client
Snap, Inc
Creative Director
Hung Le
Executive Producer
Ricardo Roberts
Senior Producer
Nicole Beyer
Art Director
Hung Le
Assistant Art Director
Ally Schuman
MotionDesign
Katrina SooHoo, Ally Schuman, Ale Imondi, Chris Isaiah
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