Snapchat - 523 Creator Program Sizzle
Snapchat's 523 program, aimed at empowering underrepresented creators, needed a refreshed brand image and wider reach. To address this, we crafted a sizzle reel that showcased the program's resources and success stories by:
1. Curating authentic User Generated Content (UGC) from the 523 community.
2. Integrating cohesive 523 brand elements throughout the video.
3. Employing fast-paced editing and energetic music to capture Snapchat's dynamic style.
4. Highlighting the tangible benefits of the program through success stories.
The revitalized sizzle reel successfully re-launched the 523 program, generating increased awareness, interest, and applications from underrepresented creators.
The authentic UGC and impactful messaging resonated with the Snapchat community, inspiring both creators and viewers alike.
Snapchat's 523 program, aimed at empowering underrepresented creators, needed a refreshed brand image and wider reach. To address this, we crafted a sizzle reel that showcased the program's resources and success stories by:
1. Curating authentic User Generated Content (UGC) from the 523 community.
2. Integrating cohesive 523 brand elements throughout the video.
3. Employing fast-paced editing and energetic music to capture Snapchat's dynamic style.
4. Highlighting the tangible benefits of the program through success stories.
The revitalized sizzle reel successfully re-launched the 523 program, generating increased awareness, interest, and applications from underrepresented creators.
The authentic UGC and impactful messaging resonated with the Snapchat community, inspiring both creators and viewers alike.
Snapchat's 523 program, aimed at empowering underrepresented creators, needed a refreshed brand image and wider reach. To address this, we crafted a sizzle reel that showcased the program's resources and success stories by:
1. Curating authentic User Generated Content (UGC) from the 523 community.
2. Integrating cohesive 523 brand elements throughout the video.
3. Employing fast-paced editing and energetic music to capture Snapchat's dynamic style.
4. Highlighting the tangible benefits of the program through success stories.
The revitalized sizzle reel successfully re-launched the 523 program, generating increased awareness, interest, and applications from underrepresented creators.
The authentic UGC and impactful messaging resonated with the Snapchat community, inspiring both creators and viewers alike.
Snapchat's 523 program, aimed at empowering underrepresented creators, needed a refreshed brand image and wider reach. To address this, we crafted a sizzle reel that showcased the program's resources and success stories by:
1. Curating authentic User Generated Content (UGC) from the 523 community.
2. Integrating cohesive 523 brand elements throughout the video.
3. Employing fast-paced editing and energetic music to capture Snapchat's dynamic style.
4. Highlighting the tangible benefits of the program through success stories.
The revitalized sizzle reel successfully re-launched the 523 program, generating increased awareness, interest, and applications from underrepresented creators.
The authentic UGC and impactful messaging resonated with the Snapchat community, inspiring both creators and viewers alike.






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Credits
Client
Snap
Creative Director
Hung Le
Executive Producer
Ricardo Roberts
Producer
Seth Hodel
Art Director
Ally Schuman
Illustration & Design
John Flores and Ally Schuman
2D Animators & Compositors
Seth Hodel and John McColgan
Editor
Ole Colon
Music Supervision/Sound Design
Quadriphonic