Freeform - 25 Days Of Christmas
Freeform came to us looking for new ways to bring their 25 Days of Christmas character toolkit to life alongside iconic holiday entertainment. The ask wasn't just to decorate the season. It was to create a visual system that felt playful, festive, and unmistakably Freeform across an entire campaign. Our approach started with collaboration. Everyone on the team contributed concepts, creating an environment where great ideas could come from anywhere. In fact, one of the Senior Producer's concepts made it all the way to the final two, proving that the strongest creative often comes from opening the floor to every perspective.
From there, we built a collection of static and animated key art that paired Freeform's Christmas character toolkit with recognizable holiday IP in fun, unexpected ways. This key art became the visual foundation for Freeform's 2025 25 Days of Christmas campaign. By combining collaborative concepting with thoughtful execution, we helped create a campaign that celebrated holiday nostalgia while giving audiences something that felt new.
Freeform came to us looking for new ways to bring their 25 Days of Christmas character toolkit to life alongside iconic holiday entertainment. The ask wasn't just to decorate the season. It was to create a visual system that felt playful, festive, and unmistakably Freeform across an entire campaign. Our approach started with collaboration. Everyone on the team contributed concepts, creating an environment where great ideas could come from anywhere. In fact, one of the Senior Producer's concepts made it all the way to the final two, proving that the strongest creative often comes from opening the floor to every perspective.
From there, we built a collection of static and animated key art that paired Freeform's Christmas character toolkit with recognizable holiday IP in fun, unexpected ways. This key art became the visual foundation for Freeform's 2025 25 Days of Christmas campaign. By combining collaborative concepting with thoughtful execution, we helped create a campaign that celebrated holiday nostalgia while giving audiences something that felt new.
Freeform came to us looking for new ways to bring their 25 Days of Christmas character toolkit to life alongside iconic holiday entertainment. The ask wasn't just to decorate the season. It was to create a visual system that felt playful, festive, and unmistakably Freeform across an entire campaign. Our approach started with collaboration. Everyone on the team contributed concepts, creating an environment where great ideas could come from anywhere. In fact, one of the Senior Producer's concepts made it all the way to the final two, proving that the strongest creative often comes from opening the floor to every perspective.
From there, we built a collection of static and animated key art that paired Freeform's Christmas character toolkit with recognizable holiday IP in fun, unexpected ways. This key art became the visual foundation for Freeform's 2025 25 Days of Christmas campaign. By combining collaborative concepting with thoughtful execution, we helped create a campaign that celebrated holiday nostalgia while giving audiences something that felt new.
Freeform came to us looking for new ways to bring their 25 Days of Christmas character toolkit to life alongside iconic holiday entertainment. The ask wasn't just to decorate the season. It was to create a visual system that felt playful, festive, and unmistakably Freeform across an entire campaign. Our approach started with collaboration. Everyone on the team contributed concepts, creating an environment where great ideas could come from anywhere. In fact, one of the Senior Producer's concepts made it all the way to the final two, proving that the strongest creative often comes from opening the floor to every perspective.
From there, we built a collection of static and animated key art that paired Freeform's Christmas character toolkit with recognizable holiday IP in fun, unexpected ways. This key art became the visual foundation for Freeform's 2025 25 Days of Christmas campaign. By combining collaborative concepting with thoughtful execution, we helped create a campaign that celebrated holiday nostalgia while giving audiences something that felt new.
No items found.
No items found.
No items found.
No items found.
No items found.
.png)
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
Credits
Client
Freeform
Creative Director
Alison Braman
Producer
Jasmine Karamzadeh
Agency
BIEN
Creative Director
Hung Le
Executive Producer
Ricardo Roberts
Producer
Alisha Kramer
Art Director
Carlos Alegría
Illustration
Carlos Alegría, Mayumi Takahashi
2D Animator
Alejandro Imondi
.avif)